According to Radicati Research, worldwide email accounts have
grown to over 4.9 billion and worldwide email users to 2.7 billion.
It goes without saying that email marketing is still the easiest and cheapest way to reach potential customers. Active email subscribers spend more time reading and responding to emails than they do during showers or breakfast.
Compared to other marketing channels, emails remain in subscribers inbox and can be read or clicked several times at no extra cost per impression.
Let me tell you why this is vital, how you can harness its potential, and why email marketing will continue to dominate.
Why Email Marketing Matters
Tell me the truth:
What percentage of your marketing budget do you spend on email, social marketing, SEO, and PPC?
Have you attached importance to learning and applied performance optimized techniques for social marketing, SEO, PPC and emailing?
The way you measure conversions or even SEO, social marketing and PPC referral metrics, have you also measured your email revenue?
Is it unwise to put more emphasis on email marketing, which will not only be profitable but provide a captivating source of loyal visitors?
SEO visitors can't be seen as "loyal" as they visit your blog when they need to, and only if your content is listed on page 1 of the search engines.
Building a loyal subscriber base is very smart. Don't let them get away without giving you their email address.
Not every blog can get instant SEO optimization. Some will take years to rank on page 1. So what can these blogs do to generate traffic?
Obtaining traffic via email marketing is 20 times easier and 30 times less than SEO. Also, if you make use of good email marketing tools, all your marketing can be handled without putting in constant effort or resources.
The best methods for email marketing
What are the challenges that led to less reliance on email marketing? A lot of marketers are frustrated by low open rates.
Here are some quick tips to review and make sure you get the most of your campaign.
Don't buy an email list.
Marketers are always in a hurry when they begin email marketing. Growing an opt-in subscriber list takes time, while purchasing one is instant. But don't expect great results when buying email lists. They will almost certainly fail because these subscribers are not targeted and do not want to receive your emails.
Use double opt-in rather than single opt-in.
This is another reason for losing potential subscribers. Marketers fear that a double opt-in will cause the user to change their mind and ultimately not opt-in. But remember that a subscriber who entered an incorrect email address will never receive your email anyway. Why not use double opt-in to confirm this? This will make sure that everyone on your list are really interested in what you have to offer.
Deal with bounces.
Many marketers use email marketing software that does not deal with unsubscribe from bounced emails. They don't even keep a suppresion list. This can lead to sending huge emails to users who have already bounced. This affects not only the open rates, but also the reputation of the domain.