Email marketing is one of the most effective tools for growing your business. According to HubSpot, businesses that use email marketing generate 60 percent higher revenue per customer than those that do not use any kind of automated email marketing software or service. If you’re interested in using email marketing to help grow your business, there are a few things you should know about how to do it right, including the following tips and ideas.
The Benefits of Email Marketing
Email marketing is a great way to build relationships with your customers and prospects. Studies have shown that people who receive email marketing messages are more likely to purchase from the company who sent them the message. And, on average, people will open an email if it appears in their inbox at least once every two days. Emails also provide marketers with an opportunity to deliver personalized content based on customer data. But even though many companies now use email as their primary marketing channel, some still struggle when it comes to conversion rates and ROI (return on investment).
Here’s how you can use email marketing software to grow your business.
- Make sure you create a compelling subject line for each of your emails so that recipients actually read what you're sending
- Create a signature for all outgoing emails so recipients know where they're receiving this message from
- Include calls to action within the body of your emails so recipients can take specific actions on what you've shared
- Build relationships by sending periodic just messages to let recipients know they're important
Email Marketing and your Business
It’s important that you stay in touch with your customers and potential customers so they can see what you have to offer. One way you can do this is through email marketing, which is a great resource for keeping your name in front of people who might be interested in your products or services. Just as importantly, by subscribing to your newsletter, visitors will feel like they are part of your company. When they purchase something from you it will be because they want it and not just because it was on sale.
Plus, the more engaged someone is with your company the more likely he or she will buy something from you again! For example, if someone subscribes to your newsletter you could also send them an occasional promo code when one becomes available. Or maybe you can use the information they give (like their birth date) to create a personal message, like Happy Birthday! Sending out these personalized messages will make them feel special and more connected to your company—which means they may end up purchasing something because of it!
Creating Effective Emails
Make it clear what you want the reader to do by using a strong call-to-action. If you want them to sign up for your email list, offer a discount code or something valuable if they sign up. If you want them to buy something, offer a coupon code and make it easy for them by telling them exactly where they need to go on your site. Keep your emails concise and provide as much detail as possible so that the customer knows what they are signing up for or buying.
It is also important not to spam your customers with too many emails. Let them know how often they can expect an email from you. Don't take advantage of their inbox with incessant promotional messages. Customers will unsubscribe if they are not happy with the frequency of your messages, so give them some freedom to control their marketing experience.
Measuring the Success of Your Email Marketing Campaigns
The best way to measure the success of your email marketing campaigns is by using open rates, click-through rates, and unsubscribe rates. Another factor worth considering when evaluating your email campaigns is how many of your emails are being marked as spam. If a high percentage of your emails are getting filtered out as spam, it could be an indication that your content isn’t relevant or engaging enough for subscribers. It might also mean that you're sending too many emails too often. A good rule of thumb is to send no more than one email per day to your list.
It's important to regularly review your statistics in order to see what your customers like and dislike so you can refine your campaigns accordingly. You'll need software such as Google Analytics, MailChimp, Constant Contact, or others in order to track this information. Make sure not to send any promotional messages during peak hours on weekends or holidays because they will likely be ignored.
Tips for Improving Your Email Marketing
1. Find your voice and use it.
2. Make the subject line irresistible.
3. Make sure your content is something that people actually want to read and can help them solve a problem or answer a question they have in their day-to-day lives.
4. Remember that email marketing is not just about you, it's about creating an environment of value for your readers. If you're able to do this, then you'll see how email marketing really does grow your business! Here are some additional tips for maximizing your efforts:
1) Be consistent with what you write. Be consistent with both timing and frequency so that your customers know when they should be expecting updates from you. Avoid sending too many emails because most people will unsubscribe if they feel like they are getting bombarded by messages.
An email marketing campaign can be the difference between a business that thrives and one that struggles. Fortunately, it's not difficult to get started. With a few basic email marketing tools and some time, you can have an email marketing strategy in place in no time.