Why should you include email marketing in your marketing plans? What are some best practices that will help you do it right? Find out why email marketing is relevant today and how to use it to reach your business goals.
It can be easy to assume that email marketing is dead. After all, with the rise of social media and other platforms, the number of people receiving their emails has been steadily declining. But while this is true, there are still plenty of reasons why email marketing is still an important part of any company's strategy. Email may not be as popular as Facebook or Twitter, but when done right, they are a very effective email marketing tool for reaching your target audience. In today's post we'll discuss how you can use email marketing in a way that will work for you. We'll cover topics such as segmentation, timing, automation, content and more. If you're looking for some tips on how to reach your customers without being too pushy about it, then keep reading! First, consider using segmentation to divide up your list into different groups based on things like interests and geographic location. The idea here is that if you're only sending updates to those who want them, you won't end up annoying those who don't care as much. Next, make sure that you space out your messages over time so that people don't get overwhelmed by the amount of information coming from one source at once.
The Benefits of Email Marketing
Email marketing is the most powerful form of marketing because it can reach an enormous number of people in a short amount of time. It's also cost-effective, low-maintenance, and easy to track. And because email messages often have a higher open rate than other forms of advertising, you're more likely to get your message across. But don't just send out spammy emails with nothing but ads or links to articles. You want your emails to be personal and informative, giving readers something they'll actually want to read instead of deleting without even opening. Include photos and graphics that are eye-catching and shareable on social media if possible. Your subscribers will appreciate getting offers for discounts or free shipping, as well as links to interesting articles that may interest them. Remember to include clear calls-to-action so subscribers know what you'd like them to do after reading your email - buy a product, subscribe to updates from your company, join a contest - whatever it may be.
The Basics of Email Marketing
According to Harvard Business Review, email marketing is the most effective way of reaching customers. So how can you do it right? The first step is understanding what kind of email marketing you want your company or campaign to use. There are many different kinds, but the two most common are transactional and relationship. Transactional emails are used for things like receipts or promotions, whereas relationship emails try to establish a connection with the reader. The key takeaway here is that both types of messages should have a clear call to action (CTA). If you have something people need to buy, make sure they know they need to buy it! Or if you're trying to make someone feel more connected with your business, let them know how they can do so. It might sound simple, but these two factors will make all the difference in the world when it comes time for conversions.
Tips for Effective Email Marketing
1. Make a list of your target audience – this can include their name, email address, purchase history or other identifying information.
2. Decide on the type of content you want in your marketing campaign – do you want to offer a discount? Promote a new product?Send an informational update?
3. Create the content for your campaign
4. Identify the frequency with which you want to send emails – daily, weekly, monthly, etc.?
5. Determine what time is best for sending these emails (should they go out at 7 am? 6 pm?)
6. Think about how long each email should be and what you should put in each one
7. Think about your call-to-action (will customers be able to reply directly to the email? Should there be a link that leads them somewhere else?) 8. Test out different versions of your email before actually sending them out 9.
Email marketing in your business..
It is important for any business or organization to have a marketing plan. Email marketing can be a big part of that plan, but most people don't know how to do it right.
A lot of companies think email marketing only has one main focus - getting people on their mailing list so they can sell them something later. That might be your goal, but email marketing is so much more than that. The first step in developing an effective email campaign is deciding who you want to target and what you want them to do. For example, if you're looking for donations then the campaign might ask recipients to share the cause with friends or donate money themselves. If you're looking for customers then the campaign will be different because you'll want them to buy your product as soon as possible. The type of campaign should also determine the type of content shared in emails-short paragraphs versus long copy with pictures.
What about mailchimp ?
Mailchimp is the easiest way to create, send, and track email newsletters. Their email marketing software offer tons of templates (so you don't have to design them yourself) and their service is really easy to use, which makes creating an email campaign a cinch.
You can get started for free with an account--and then pay monthly or yearly based on your needs.
Email marketing is not dead. It has evolved, just like everything else in the digital world. Today, email marketing is one of the most effective ways to reach a target audience in an affordable way. To get started with email marketing, check out our blog post on how to do it right.