From newsletters to order confirmations, emails are an important
part of growing and managing your business.
Email marketing will help you achieve 3 main goals:
1. Brand awareness
The great thing about email is that it allows you to communicate with someone directly. It's the best one-to-one connection. Also, people don't allow anyone to access their inbox these days. It's a select space reserved for your favorite brands and publications.
Appearing in someone's email inbox will help keep your brand in mind. A personalized marketing email has a greater impact than a post on social media. This is because on social media you are not certain if someone has viewed your post.
One of the main benefits of email marketing is its scalability. This means that compared to other marketing channels, emails can be sent to a large number of recipients at a relatively low cost.
2. Conversions (sale of products and services)
Launching a promotion or sale? You can increase sales by sending an email marketing campaign to your subscribers.
Other email marketing techniques known to increase conversion rates include:
· Special offer or email discount or (birthday/anniversary emails, reshare emails, welcome emails,)
· Cart discarded emails (triggered every time a visitor abandons a cart in your online store)
3. Customer loyalty
Email marketing encourages customer loyalty at every stage of the buyer's journey - nurturing, converting, onboarding, and retaining leads.
It's a powerful community building tool. Sometimes, you could create great newsletter content that subscribers will wait for it to arrive every week. Keep reading and we'll tell you how.
Why Email Marketing Matters
Email marketing is very profitable. Most email marketing tools offer pricing packages that suit all kinds of budgets. In fact, the barrier to entry has never been lower.
Many email marketing tools, including getresponse, offer free plans with no obligation. These are great for first-time email marketers who want to learn about the email marketing software before buying. As there is nothing to lose, there is no excuse not to try.
Email is available for all age groups. It opens the door to a vast range of audiences, even the least digitally savvy.
We may live in the digital age, but not everyone feels comfortable using the Internet. A lot of people however, know how to check their email. This makes it the most traditional form of marketing.
You own your own email list
Think about it: your social networks might disappear from the internet and take all your followers with them, leaving you with nothing. But herein lies the beauty of an email list – they will forever by yours.
So if all goes well, you will still have a direct line of communication with the people who are most interested in your product or service. And the intimacy of email as a direct channel will bring you closer to that audience.
How does email marketing work?
Companies make use what is referred to as an email service provider (ESP) to send marketing emails.
An email service provider is a program that sends and manages email marketing campaigns.
They are also known as email marketing platform, email marketing tool, email marketing service, or email marketing software. A very good example is get response